growth programs

Stage-based growth programs for B2B SaaS startups

Interim marketing leadership
for B2B SaaS

Keep momentum.
We deliver results during transitions


Defined scope, fixed timeline and outcomes that move the needle.

Program outcomes

Program outcomes

Designed for fast, but sustainable revenue

Most marketing agencies are expensive and slow. Our growth programs give you defined scope, senior expertise, and real outcomes - delivered in weeks.

Revenue impact

Every deliverable tightly connects to a commercial outcome. We bring demand gen, conversion, pipeline velocity, CAC efficiency.

Revenue impact

Every deliverable tightly connects to a commercial outcome. We bring demand gen, conversion, pipeline velocity, CAC efficiency.

Faster outcomes

AI-powered workflows combined with senior expertise compress months of iteration into weeks.

Faster outcomes

AI-powered workflows combined with senior expertise compress months of iteration into weeks.

Stage specific precision

Each program is designed for your exact startup stage, we navigate startups from PMF to traction to scale. Custom to your stage, fixed scope for faster delivery.

Stage specific precision

Each program is designed for your exact startup stage, we navigate startups from PMF to traction to scale. Custom to your stage, fixed scope for faster delivery.

Clear deliverables

Fixed scope. Fixed timeline. Transparent investment. You know exactly what you're getting before we begin.

Clear deliverables

Fixed scope. Fixed timeline. Transparent investment. You know exactly what you're getting before we begin.

Program types

Different growth stage, different need.
We bring one program for each.

Different growth stage, different need.
We bring one program for each.

Our programs are tailored to your growth stage, so we can deliver real outcomes faster.

Our programs are tailored to your growth stage, so we can deliver real outcomes faster.

Program types

Different growth stage, different need.
We bring one program for each.

Our programs are tailored to your growth stage, so we can deliver real outcomes faster.

EARLY STAGE PROGRAM

EARLY STAGE PROGRAM

Growth foundation

Growth foundation

Build a complete, structured GTM engine from the ground up — with sharp positioning, a defined ICP, demand generation foundation, and PLG/SLG segmentation. In 4 weeks.


  • No structured GTM motion, unreliable pipeline

  • Positioning and ICP feel unclear or inconsistent

  • Demand generation is reactive rather than systematic

  • Want to build it right from the start, not fix it later

Build a complete, structured GTM engine from the ground up — with sharp positioning, a defined ICP, demand generation foundation, and PLG/SLG segmentation. In 4 weeks.


  • No structured GTM motion, unreliable pipeline

  • Positioning and ICP feel unclear or inconsistent

  • Demand generation is reactive rather than systematic

  • Want to build it right from the start, not fix it later

TRACTION STAGE PROGRAM

TRACTION STAGE PROGRAM

Growth accelerator

Growth accelerator

Turn traction into predictable, scalable revenue. Refine your GTM motion into a scalable, AI-powered system that drives consistent demand, improves CAC/LTV ratios, and aligns marketing with sales.


  • GTM motion working but not scalable yet

  • Inconsistent conversions across the funnel

  • Revenue growing but hard to forecast with confidence

Turn traction into predictable, scalable revenue. Refine your GTM motion into a scalable, AI-powered system that drives consistent demand, improves CAC/LTV ratios, and aligns marketing with sales.


  • GTM motion working but not scalable yet

  • Inconsistent conversions across the funnel

  • Revenue growing but hard to forecast with confidence

EXPANSION STAGE PROGRAM

EXPANSION STAGE PROGRAM

Expand & scaling growth

Expand & scaling growth

Scale efficiently into new markets and segments. Build the infrastructure for multi-channel demand generation, AI-driven growth, PLG/SLG revenue optimization, NRR improvement, and board-level reporting.


  • Expanding into new markets or customer segments

  • GTM efficiency & cross-team alignment are growth blockers

  • Revenue infrastructure not scaling with the business

  • Board wants data-backed growth clarity

Scale efficiently into new markets and segments. Build the infrastructure for multi-channel demand generation, AI-driven growth, PLG/SLG revenue optimization, NRR improvement, and board-level reporting.


  • Expanding into new markets or customer segments

  • GTM efficiency & cross-team alignment are growth blockers

  • Revenue infrastructure not scaling with the business

  • Board wants data-backed growth clarity

Implementation

Implementation

From discovery to outcomes.
Four simple steps.

From discovery to outcomes.
Four simple steps.

From discovery to outcomes.
Four simple steps.

Step 1

Free discovery

We discuss your current challenges identify the growth program that brings clear growth outcomes, in weeks.

Scanning

Performance

AI Maturity

Positioning

Processes

Pricing

Step 2

Planning & Prioritization

Deliverables are prioritised and planned, balancing human expertise with AI-powered execution.

  • Prio 3 Content calendar
    AI project development
    Tone of voice
    AI image generator
    Prio 1 Free to paid conversions
    Drip campaign
    Activation
    Product tour
    Prio 2 ICP refinements
    Hiring trends
     Industry analysis
     DMU
    Prio 3 Value proposition
    Pricing strategy
    Audiences
    AI competition scanner
    Prio 1 Data dashboard
    Funnel stats
    Conversion breakdown
    Customer journey
    Prio 2 Content distribution
    SEO / GEO
     Socials
     Paid
  • Prio 3 Content calendar
    AI project development
    Tone of voice
    AI image generator
    Prio 1 Free to paid conversions
    Drip campaign
    Activation
    Product tour
    Prio 2 ICP refinements
    Hiring trends
     Industry analysis
     DMU
    Prio 3 Value proposition
    Pricing strategy
    Audiences
    AI competition scanner
    Prio 1 Data dashboard
    Funnel stats
    Conversion breakdown
    Customer journey
    Prio 2 Content distribution
    SEO / GEO
     Socials
     Paid

Step 3

Execution

Pairing senior marketing minds with orchestrated AI workflows, for faster and scalable execution.

Marketing expertise

AI powered workflows

Step 4

Outcomes delivery

A final session to run over the insights, deliverables and new opportunities to ignite your next growth stage.

Data dashboard

Funnel stats and optimization model

Growth opportunities

Prioritised activity to uplift ARR

AI powered workflows

Content strategy & distribution

Startup profiles

Startup profiles

Build. Accelerate. Scale.

Build. Accelerate. Scale.

Build. Accelerate. Scale.

Identify your growth stage and select the right program.

Identify your growth stage and select the right program.

Identify your growth stage and select the right program.

Early stage startups

GTM Foundation

Seed | Bootstrapped

4 weeks

This program fits B2B SaaS startups with:

  • PMF

  • No repeatable revenue

  • Unclear positioning

  • learn more

Traction stage

6 weeks

Growth Accelerator

Series A | Series B

This program fits B2B SaaS startups with:

  • Early traction

  • Unpredictable revenue

  • Inconsistent conversions

  • learn more

Expansion stage

Scale & Expand

Series B | Series C and beyond

This program fits B2B SaaS startups with:

  • Repetitive outcomes

  • Predictable revenue

  • Inefficient scaling & expansion

  • learn more

8 weeks

Early stage startups

GTM Foundation

Seed | Bootstrapped

4 weeks

This program fits B2B SaaS startups with:

  • PMF

  • No repeatable revenue

  • Unclear positioning

  • learn more

Traction stage

6 weeks

Growth Accelerator

Series A | Series B

This program fits B2B SaaS startups with:

  • Early traction

  • Unpredictable revenue

  • Inconsistent conversions

  • learn more

Expansion stage

Scale & Expand

Series B | Series C and beyond

This program fits B2B SaaS startups with:

  • Repetitive outcomes

  • Predictable revenue

  • Inefficient scaling & expansion

  • learn more

8 weeks

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Why choose for Leadsplash growth programs?

Why choose LeadSplash
as your fractional

Why choose for Leadsplash growth programs?

Clear scope. Real outcomes. Our programs help ambitious B2B SaaS startups to get the right impact, in weeks.

Clear scope. Real outcomes. Our programs help ambitious B2B SaaS startups to get the right impact, in weeks.

LeadSplash is built for B2B SaaS companies that need more than marketing advice. We provide fractional marketing leadership focused on business goals, marketing performance, and predictable growth.

B2B SaaS first

WIth decades of experience in B2B SaaS, we bring best practices, knowledge and tactics to avoid failures and improve first-time-rights to your marketing motion

B2B SaaS first

WIth decades of experience in B2B SaaS, we bring best practices, knowledge and tactics to avoid failures and improve first-time-rights to your marketing motion

Integrated expertise

We turn your projects into a system, that repeat successful outcomes and eliminates friction and bottlenecks. Building a motion that's scalable and drives predicable revenue.

Integrated expertise

We turn your projects into a system, that repeat successful outcomes and eliminates friction and bottlenecks. Building a motion that's scalable and drives predicable revenue.

AI-powered workflows

With the rapid rise of AI, we make sure to replace task heavy processes into AI workflows. Human expertise to orchestrate, AI to execute.

AI-powered workflows

With the rapid rise of AI, we make sure to replace task heavy processes into AI workflows. Human expertise to orchestrate, AI to execute.

Data tracking & insights

Wrong or fragmented data leads to wrong decisions. We turn your fragmennted data metrics into a system that brings clairty and insights that help to make the right dicisions.

Data tracking & insights

Wrong or fragmented data leads to wrong decisions. We turn your fragmennted data metrics into a system that brings clairty and insights that help to make the right dicisions.

Outcome driven

Outcomes become the result of real engagement, accountability and owenership. Our number #1 value in any fractional CMO service we provide.

Outcome driven

Outcomes become the result of real engagement, accountability and owenership. Our number #1 value in any fractional CMO service we provide.

Quick embedment

We adapt fast to your business, while bringing fresh and new expertise and perpesctives to change things faster to reael outcomes. We drive the changes you want and keep what's working

Quick embedment

We adapt fast to your business, while bringing fresh and new expertise and perpesctives to change things faster to reael outcomes. We drive the changes you want and keep what's working

Contact form

Free discovery call

Book your
free consultation

We'd love to talk and discuss how we can help to level up your growth game!

Read our latest blogs about B2B SaaS Marketing

Our latest blogs

Our latest blogs

Brand mascottes explain AI content framework of Leadsplash

AI brings content volume, but ruins authenticity. Here’s how to fix it.

AI brings content volume, but ruins authenticity. Here’s how to fix it.

Rutger Stronks

AI is rapidly transforming content production for B2B SaaS startups. But many teams focus too heavily on volume rather than quality. This article outlines 3 important ways on how to scale content using AI, while preserving your authentic voice and driving higher conversions.

AI is rapidly transforming content production for B2B SaaS startups. But many teams focus too heavily on volume rather than quality. This article outlines 3 important ways on how to scale content using AI, while preserving your authentic voice and driving higher conversions.

Brand mascottes explain AI content framework of Leadsplash

AI brings content volume, but ruins authenticity. Here’s how to fix it.

Rutger Stronks

AI is rapidly transforming content production for B2B SaaS startups. But many teams focus too heavily on volume rather than quality. This article outlines 3 important ways on how to scale content using AI, while preserving your authentic voice and driving higher conversions.

leadsplash mascotte in blog banner

5 tips to turn B2B SaaS projects into predictable growth

5 tips to turn B2B SaaS projects into predictable growth

Rutger Stronks

Most B2B SaaS startups don’t lack projects. They lack structure. Here’s why growth becomes inconsistent and how to turn it into a repeatable, scalable engine.

Most B2B SaaS startups don’t lack projects. They lack structure. Here’s why growth becomes inconsistent and how to turn it into a repeatable, scalable engine.

leadsplash mascotte in blog banner

5 tips to turn B2B SaaS projects into predictable growth

Rutger Stronks

Most B2B SaaS startups don’t lack projects. They lack structure. Here’s why growth becomes inconsistent and how to turn it into a repeatable, scalable engine.

PLG b2b SaaS header

Product-led growth (PLG) works...until it doesn’t

Product-led growth (PLG) works...until it doesn’t

Rutger Stronks

A practical look at why product-led growth eventually slows down and how to introduce sales at the right moment. Learn how to turn product usage into real buying intent and unlock higher conversion and expansion.

A practical look at why product-led growth eventually slows down and how to introduce sales at the right moment. Learn how to turn product usage into real buying intent and unlock higher conversion and expansion.

PLG b2b SaaS header

Product-led growth (PLG) works...until it doesn’t

Rutger Stronks

A practical look at why product-led growth eventually slows down and how to introduce sales at the right moment. Learn how to turn product usage into real buying intent and unlock higher conversion and expansion.